{"id":8938,"date":"2022-10-19T23:50:00","date_gmt":"2022-10-20T02:50:00","guid":{"rendered":"https:\/\/mundor.com.br\/blog\/?p=8938"},"modified":"2022-10-20T00:15:43","modified_gmt":"2022-10-20T03:15:43","slug":"nestle-anuncia-aquisicao-de-marca-da-starbucks","status":"publish","type":"post","link":"https:\/\/mundor.com.br\/blog\/pt-br\/2022\/10\/19\/nestle-anuncia-aquisicao-de-marca-da-starbucks\/","title":{"rendered":"Nestl\u00e9 anuncia aquisi\u00e7\u00e3o de marca da Starbucks"},"content":{"rendered":"\n<p>A Nestl\u00e9 disse nesta quarta-feira, 19, que concordou em adquirir a marca Seattle&#8217;s Best Coffee da Starbucks. A multinacional su\u00ed\u00e7a de alimentos e bebidas afirmou, ainda, que a aquisi\u00e7\u00e3o &#8220;deve adicionar profundidade ao seu portf\u00f3lio norte-americano&#8221;.<\/p>\n\n\n\n<p>A empresa n\u00e3o divulgou os termos do acordo. A not\u00edcia da aquisi\u00e7\u00e3o veio ap\u00f3s a Nestl\u00e9 elevar a sua expectativa de vendas para o ano, depois que os pre\u00e7os de venda mais altos impulsionaram seu desempenho nos primeiros nove meses de 2022. O caf\u00e9 \u00e9 considerado uma das categorias de melhor desempenho da Nestl\u00e9 nos \u00faltimos anos. J\u00e1 para a Starbucks, a venda ocorre em um momento em que a empresa pretende manter um foco maior em sua cadeia de lojas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Nestl\u00e9 disse nesta quarta-feira, 19, que concordou em adquirir a marca Seattle&#8217;s Best Coffee da Starbucks. A multinacional su\u00ed\u00e7a de alimentos e bebidas afirmou, ainda, que a aquisi\u00e7\u00e3o &#8220;deve adicionar profundidade ao seu portf\u00f3lio norte-americano&#8221;. A empresa n\u00e3o divulgou os termos do acordo. A not\u00edcia da aquisi\u00e7\u00e3o veio ap\u00f3s a Nestl\u00e9 elevar a sua [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8939,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"pmpro_default_level":""},"categories":[167,130,138],"tags":[98],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nestl\u00e9 anuncia aquisi\u00e7\u00e3o de marca da Starbucks - Portal de Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mundor.com.br\/blog\/pt-br\/2022\/10\/19\/nestle-anuncia-aquisicao-de-marca-da-starbucks\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 anuncia aquisi\u00e7\u00e3o de marca da Starbucks - Portal de Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"A Nestl\u00e9 disse nesta quarta-feira, 19, que concordou em adquirir a marca Seattle&#8217;s Best Coffee da Starbucks. 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