{"id":15051,"date":"2025-10-24T15:35:00","date_gmt":"2025-10-24T18:35:00","guid":{"rendered":"https:\/\/mundor.com.br\/blog\/?p=15051"},"modified":"2025-10-24T15:36:26","modified_gmt":"2025-10-24T18:36:26","slug":"mintel-revela-previsoes-de-alimentos-e-bebidas-para-2026","status":"publish","type":"post","link":"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/10\/24\/mintel-revela-previsoes-de-alimentos-e-bebidas-para-2026\/","title":{"rendered":"Mintel revela previs\u00f5es de alimentos e bebidas para 2026"},"content":{"rendered":"\n<p><a href=\"http:\/\/twitter.com\/share?url=https:\/\/bhbfood.com\/tendencias\/mintel-revela-previsoes-de-alimentos-e-bebidas\/&amp;text=Mintel%20revela%20previs%C3%B5es%20de%20alimentos%20e%20bebidas%20para%202026\"><br><\/a><a href=\"http:\/\/twitter.com\/share?url=https:\/\/bhbfood.com\/tendencias\/mintel-revela-previsoes-de-alimentos-e-bebidas\/&amp;text=Mintel%20revela%20previs%C3%B5es%20de%20alimentos%20e%20bebidas%20para%202026\"><\/a><a href=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/bhbfood.com\/tendencias\/mintel-revela-previsoes-de-alimentos-e-bebidas\/&amp;text=Mintel%20revela%20previs%C3%B5es%20de%20alimentos%20e%20bebidas%20para%202026\"><\/a><a href=\"javascript:void((function()%7Bvar%20e=document.createElement('script');e.setAttribute('type','text\/javascript');e.setAttribute('charset','UTF-8');e.setAttribute('src','http:\/\/assets.pinterest.com\/js\/pinmarklet.js?r=%27+Math.random()*99999999);document.body.appendChild(e)%7D)());\"><\/a><\/p>\n\n\n\n<p>As&nbsp;<strong>previs\u00f5es globais de alimentos e bebidas<\/strong>&nbsp;da Mintel para 2026 j\u00e1 foram divulgadas e trazem insights que ajudam marcas e profissionais a antecipar movimentos de consumo, inova\u00e7\u00e3o e prop\u00f3sito no setor. O documento destaca que, diante de um cen\u00e1rio de incertezas e transforma\u00e7\u00f5es, o consumidor busca diversidade, conforto emocional e experi\u00eancias mais sensoriais.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Segundo a Mintel, os&nbsp;<strong>desafios globais<\/strong>&nbsp;\u2014 como as mudan\u00e7as clim\u00e1ticas, as interrup\u00e7\u00f5es na cadeia de suprimentos e os impactos cont\u00ednuos na sa\u00fade \u2014 est\u00e3o redefinindo as prioridades. Para as marcas, o momento \u00e9 de mostrar resili\u00eancia e oferecer solu\u00e7\u00f5es que ajudem as pessoas a prosperar em meio \u00e0 adversidade, sem perder o prazer e a conex\u00e3o com a comida.<\/p>\n\n\n\n<p>Entre os principais movimentos que devem moldar o mercado at\u00e9 2030, as previs\u00f5es destacam tr\u00eas grandes eixos de transforma\u00e7\u00e3o:<\/p>\n\n\n\n<h2><strong>1. \u201cMaxxing\u201d para fora, diversidade para dentro<\/strong><\/h2>\n\n\n\n<p>A busca por dietas extremas ou por \u201cmaximizar\u201d o consumo de prote\u00ednas e fibras d\u00e1 lugar a uma abordagem mais inclusiva. O consumidor tende a priorizar&nbsp;<strong>variedade e equil\u00edbrio<\/strong>, combinando ingredientes funcionais e diversificados ao longo da semana para fortalecer a sa\u00fade de forma sustent\u00e1vel.<\/p>\n\n\n\n<h2><strong>2. Rejuvenescimento retr\u00f4<\/strong><\/h2>\n\n\n\n<p>O emocional volta ao centro das decis\u00f5es de compra. Marcas que resgatam tradi\u00e7\u00f5es, sabores familiares e&nbsp;<strong>ingredientes ancestrais<\/strong>&nbsp;conquistam espa\u00e7o ao oferecer conforto e confian\u00e7a. O novo retr\u00f4 une nostalgia e inova\u00e7\u00e3o, conectando passado e presente de maneira aut\u00eantica.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>3. Intencionalmente sensorial<\/strong><\/h2>\n\n\n\n<p>A experi\u00eancia alimentar se torna cada vez mais completa. Texturas, cores, aromas e sabores passam a ser usados de forma&nbsp;<strong>intencional<\/strong>&nbsp;para gerar prazer e fortalecer v\u00ednculos emocionais com alimentos mais saud\u00e1veis. A est\u00e9tica sensorial deixa de ser tend\u00eancia passageira e assume papel estrat\u00e9gico no desenvolvimento de produtos.<\/p>\n\n\n\n<p>O relat\u00f3rio completo est\u00e1 dispon\u00edvel neste&nbsp;<a href=\"https:\/\/www.mintel.com\/insights\/food-and-drink\/global-food-and-drink-trends\/#download\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As&nbsp;previs\u00f5es globais de alimentos e bebidas&nbsp;da Mintel para 2026 j\u00e1 foram divulgadas e trazem insights que ajudam marcas e profissionais a antecipar movimentos de consumo, inova\u00e7\u00e3o e prop\u00f3sito no setor. O documento destaca que, diante de um cen\u00e1rio de incertezas e transforma\u00e7\u00f5es, o consumidor busca diversidade, conforto emocional e experi\u00eancias mais sensoriais. Segundo a Mintel, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15052,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"pmpro_default_level":""},"categories":[215],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mintel revela previs\u00f5es de alimentos e bebidas para 2026 - Portal de Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/10\/24\/mintel-revela-previsoes-de-alimentos-e-bebidas-para-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mintel revela previs\u00f5es de alimentos e bebidas para 2026 - Portal de Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"As&nbsp;previs\u00f5es globais de alimentos e bebidas&nbsp;da Mintel para 2026 j\u00e1 foram divulgadas e trazem insights que ajudam marcas e profissionais a antecipar movimentos de consumo, inova\u00e7\u00e3o e prop\u00f3sito no setor. 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