{"id":14957,"date":"2025-10-06T20:41:00","date_gmt":"2025-10-06T23:41:00","guid":{"rendered":"https:\/\/mundor.com.br\/blog\/?p=14957"},"modified":"2025-10-06T20:43:55","modified_gmt":"2025-10-06T23:43:55","slug":"liv-up-lanca-nova-linha-de-massas-saudaveis","status":"publish","type":"post","link":"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/10\/06\/liv-up-lanca-nova-linha-de-massas-saudaveis\/","title":{"rendered":"Liv Up lan\u00e7a nova linha de massas saud\u00e1veis"},"content":{"rendered":"\n<p><a href=\"http:\/\/twitter.com\/share?url=https:\/\/bhbfood.com\/lancamentos\/liv-up-lanca-nova-linha-de-massas-saudaveis\/&amp;text=Liv%20Up%20lan%C3%A7a%20nova%20linha%20de%20massas%20saud%C3%A1veis\"><br><\/a><a href=\"http:\/\/twitter.com\/share?url=https:\/\/bhbfood.com\/lancamentos\/liv-up-lanca-nova-linha-de-massas-saudaveis\/&amp;text=Liv%20Up%20lan%C3%A7a%20nova%20linha%20de%20massas%20saud%C3%A1veis\"><\/a><a href=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/bhbfood.com\/lancamentos\/liv-up-lanca-nova-linha-de-massas-saudaveis\/&amp;text=Liv%20Up%20lan%C3%A7a%20nova%20linha%20de%20massas%20saud%C3%A1veis\"><\/a><a href=\"javascript:void((function()%7Bvar%20e=document.createElement('script');e.setAttribute('type','text\/javascript');e.setAttribute('charset','UTF-8');e.setAttribute('src','http:\/\/assets.pinterest.com\/js\/pinmarklet.js?r=%27+Math.random()*99999999);document.body.appendChild(e)%7D)());\"><\/a><\/p>\n\n\n\n<p>A&nbsp;<a href=\"https:\/\/www.livup.com.br\/?srsltid=AfmBOoq33MqbfTlNYxkXYFdZ93GnMN9hPSEveQrz-G8EENnpZxACcyGG\" target=\"_blank\" rel=\"noreferrer noopener\">Liv Up<\/a>&nbsp;lan\u00e7a nova linha de massas saud\u00e1veis e amplia seu portf\u00f3lio de refei\u00e7\u00f5es prontas. O movimento refor\u00e7a a estrat\u00e9gia da foodtech brasileira de atender consumidores que buscam praticidade sem abrir m\u00e3o de sabor e equil\u00edbrio nutricional. Com a novidade, a empresa projeta dobrar o faturamento mensal da categoria, alcan\u00e7ando R$ 1,5 milh\u00e3o at\u00e9 o primeiro trimestre de 2026.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A nova linha de massas saud\u00e1veis chega inicialmente a S\u00e3o Paulo e Rio de Janeiro, com previs\u00e3o de expans\u00e3o nacional em novembro de 2025. Entre as op\u00e7\u00f5es, est\u00e3o lasanhas, penne, fusilli e ravioli, acompanhados de molhos branco e ao pomodoro, al\u00e9m de combina\u00e7\u00f5es com salm\u00e3o, camar\u00e3o, frango, ricota e vegetais como br\u00f3colis, espinafre e tomate-cereja.<\/p>\n\n\n\n<p>Para quem prefere pratos sem carne, o portf\u00f3lio inclui ravioli de ricota e espinafre ao molho de tomate, rondelli de tr\u00eas queijos, nhoque recheado de mu\u00e7arela e ravioli de mu\u00e7arela de b\u00fafala. Todas as refei\u00e7\u00f5es s\u00e3o ultracongeladas, livres de conservantes e ficam prontas em cinco minutos no micro-ondas.<\/p>\n\n\n\n<p>Segundo Victor Santos, CEO da Liv Up, o investimento em massas saud\u00e1veis atende a uma categoria com forte representatividade no mercado. \u201cNosso objetivo \u00e9 democratizar o acesso a refei\u00e7\u00f5es completas e equilibradas, trazendo vers\u00f5es saud\u00e1veis de pratos tradicionais que costumam ser indulgentes\u201d, afirma.<\/p>\n\n\n\n<p>Al\u00e9m da conveni\u00eancia, a Liv Up destaca a preocupa\u00e7\u00e3o com sustentabilidade. Grande parte dos insumos vem de agricultores familiares parceiros e as embalagens utilizam materiais recicl\u00e1veis, em linha com a agenda ESG da companhia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Sobre a Liv Up<\/strong><br>Fundada em 2016, a Liv Up \u00e9 a maior foodtech brasileira de comida saud\u00e1vel. Em parceria com produtores locais, oferece refei\u00e7\u00f5es pr\u00e1ticas elaboradas por nutricionistas e vendidas pelo site e aplicativo. Presente em 150 cidades, a empresa \u00e9 pioneira no ultracongelamento de alimentos, tecnologia que preserva sabor, textura e nutrientes em seus pratos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;Liv Up&nbsp;lan\u00e7a nova linha de massas saud\u00e1veis e amplia seu portf\u00f3lio de refei\u00e7\u00f5es prontas. O movimento refor\u00e7a a estrat\u00e9gia da foodtech brasileira de atender consumidores que buscam praticidade sem abrir m\u00e3o de sabor e equil\u00edbrio nutricional. Com a novidade, a empresa projeta dobrar o faturamento mensal da categoria, alcan\u00e7ando R$ 1,5 milh\u00e3o at\u00e9 o primeiro [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14958,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"pmpro_default_level":""},"categories":[6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Liv Up lan\u00e7a nova linha de massas saud\u00e1veis - Portal de Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/10\/06\/liv-up-lanca-nova-linha-de-massas-saudaveis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liv Up lan\u00e7a nova linha de massas saud\u00e1veis - Portal de Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"A&nbsp;Liv Up&nbsp;lan\u00e7a nova linha de massas saud\u00e1veis e amplia seu portf\u00f3lio de refei\u00e7\u00f5es prontas. 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