{"id":14418,"date":"2025-06-25T19:35:00","date_gmt":"2025-06-25T22:35:00","guid":{"rendered":"https:\/\/mundor.com.br\/blog\/?p=14418"},"modified":"2025-06-22T19:36:10","modified_gmt":"2025-06-22T22:36:10","slug":"leao-lanca-novo-cha-matte-com-guarana","status":"publish","type":"post","link":"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/","title":{"rendered":"Le\u00e3o lan\u00e7a novo ch\u00e1 matte com guaran\u00e1"},"content":{"rendered":"\n<p>A Le\u00e3o amplia sua linha de ch\u00e1s e infus\u00f5es com o lan\u00e7amento do Matte Guaran\u00e1, uma nova combina\u00e7\u00e3o que une o sabor caracter\u00edstico do tradicional Matte Le\u00e3o ao perfil energ\u00e9tico do guaran\u00e1. Inspirado na biodiversidade da Mata Atl\u00e2ntica e da Amaz\u00f4nia, o produto chega em sach\u00eas prontos para infus\u00e3o, pensados para o consumo individual de forma pr\u00e1tica e conveniente.<\/p>\n\n\n\n<p>A novidade aposta na uni\u00e3o de dois ingredientes profundamente enraizados na cultura brasileira: a erva-mate, reconhecida pelos benef\u00edcios \u00e0 sa\u00fade, e o guaran\u00e1, apreciado tanto pelo sabor quanto pelas propriedades energizantes e de est\u00edmulo ao foco mental. O Matte Guaran\u00e1 se junta aos sabores Original, Laranja, Lim\u00e3o, P\u00eassego e Canela j\u00e1 presentes no portf\u00f3lio da linha.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/framerusercontent.com\/images\/dMe7k15Dm6vLsappIz4tBSSo.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Com embalagem contendo 25 sach\u00eas de 240 ml cada, o produto mant\u00e9m o padr\u00e3o de qualidade da marca, que acompanha todas as etapas \u2014 da colheita ao blend final. O lan\u00e7amento chega em um momento de crescimento consistente da Le\u00e3o: enquanto o mercado de ch\u00e1s cresceu 5,9% em 2024, a marca avan\u00e7ou 11%, segundo dados da Nielsen.<\/p>\n\n\n\n<p>Segundo Fabio Moreno, Head Comercial da empresa, o guaran\u00e1 e a erva-mate s\u00e3o ingredientes populares, com grande aceita\u00e7\u00e3o, por isso, passam a integrar a linha Matte Le\u00e3o.<\/p>\n\n\n\n<p>Com o novo sabor, a Le\u00e3o refor\u00e7a seu posicionamento como refer\u00eancia no mercado ao valorizar ingredientes nativos e promover o consumo de bebidas saud\u00e1veis alinhadas aos h\u00e1bitos e gostos do p\u00fablico brasileiro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Le\u00e3o amplia sua linha de ch\u00e1s e infus\u00f5es com o lan\u00e7amento do Matte Guaran\u00e1, uma nova combina\u00e7\u00e3o que une o sabor caracter\u00edstico do tradicional Matte Le\u00e3o ao perfil energ\u00e9tico do guaran\u00e1. Inspirado na biodiversidade da Mata Atl\u00e2ntica e da Amaz\u00f4nia, o produto chega em sach\u00eas prontos para infus\u00e3o, pensados para o consumo individual de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14419,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"pmpro_default_level":""},"categories":[6,215],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le\u00e3o lan\u00e7a novo ch\u00e1 matte com guaran\u00e1 - Portal de Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le\u00e3o lan\u00e7a novo ch\u00e1 matte com guaran\u00e1 - Portal de Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"A Le\u00e3o amplia sua linha de ch\u00e1s e infus\u00f5es com o lan\u00e7amento do Matte Guaran\u00e1, uma nova combina\u00e7\u00e3o que une o sabor caracter\u00edstico do tradicional Matte Le\u00e3o ao perfil energ\u00e9tico do guaran\u00e1. Inspirado na biodiversidade da Mata Atl\u00e2ntica e da Amaz\u00f4nia, o produto chega em sach\u00eas prontos para infus\u00e3o, pensados para o consumo individual de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal de Not\u00edcias\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T22:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-22T22:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mundor.com.br\/blog\/wp-content\/uploads\/sites\/3\/2025\/06\/Screen-Shot-2025-06-22-at-19.35.22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1442\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mundo R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mundo R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/\",\"url\":\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/\",\"name\":\"Le\u00e3o lan\u00e7a novo ch\u00e1 matte com guaran\u00e1 - Portal de Not\u00edcias\",\"isPartOf\":{\"@id\":\"https:\/\/mundor.com.br\/blog\/#website\"},\"datePublished\":\"2025-06-25T22:35:00+00:00\",\"dateModified\":\"2025-06-22T22:36:10+00:00\",\"author\":{\"@id\":\"https:\/\/mundor.com.br\/blog\/#\/schema\/person\/ced63b67b7a808a4ca4fdb1d3f4e6b5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/mundor.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le\u00e3o lan\u00e7a novo ch\u00e1 matte com guaran\u00e1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mundor.com.br\/blog\/#website\",\"url\":\"https:\/\/mundor.com.br\/blog\/\",\"name\":\"Portal de Not\u00edcias\",\"description\":\"Um mundo de informa\u00e7\u00f5es para o segmento de alimenta\u00e7\u00e3o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mundor.com.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mundor.com.br\/blog\/#\/schema\/person\/ced63b67b7a808a4ca4fdb1d3f4e6b5a\",\"name\":\"Mundo R\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/mundor.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mundor.com.br\/blog\/wp-content\/uploads\/avatars\/2\/633b2d7f32347-bpthumb.jpg\",\"contentUrl\":\"https:\/\/mundor.com.br\/blog\/wp-content\/uploads\/avatars\/2\/633b2d7f32347-bpthumb.jpg\",\"caption\":\"Mundo R\"},\"url\":\"https:\/\/mundor.com.br\/blog\/pt-br\/author\/camila\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le\u00e3o lan\u00e7a novo ch\u00e1 matte com guaran\u00e1 - Portal de Not\u00edcias","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mundor.com.br\/blog\/pt-br\/2025\/06\/25\/leao-lanca-novo-cha-matte-com-guarana\/","og_locale":"pt_BR","og_type":"article","og_title":"Le\u00e3o lan\u00e7a novo ch\u00e1 matte com guaran\u00e1 - Portal de Not\u00edcias","og_description":"A Le\u00e3o amplia sua linha de ch\u00e1s e infus\u00f5es com o lan\u00e7amento do Matte Guaran\u00e1, uma nova combina\u00e7\u00e3o que une o sabor caracter\u00edstico do tradicional Matte Le\u00e3o ao perfil energ\u00e9tico do guaran\u00e1. 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