{"id":13709,"date":"2024-12-20T16:52:00","date_gmt":"2024-12-20T19:52:00","guid":{"rendered":"https:\/\/mundor.com.br\/blog\/?p=13709"},"modified":"2025-01-03T16:53:17","modified_gmt":"2025-01-03T19:53:17","slug":"churrasco-e-escolha-de-33-dos-lares-para-festas-de-fim-de-ano","status":"publish","type":"post","link":"https:\/\/mundor.com.br\/blog\/pt-br\/2024\/12\/20\/churrasco-e-escolha-de-33-dos-lares-para-festas-de-fim-de-ano\/","title":{"rendered":"Churrasco \u00e9 escolha de 33% dos lares para festas de fim de ano"},"content":{"rendered":"\n

O consumo de prote\u00ednas de origem animal, especialmente para churrasco, tem crescido no Brasil, segundo an\u00e1lise da divis\u00e3o Worldpanel da Kantar. Atualmente, 29 milh\u00f5es de brasileiros fazem churrasco semanalmente. Al\u00e9m disso, 33% dos lares escolhem esse preparo para as festas de fim de ano, um aumento de 10% em rela\u00e7\u00e3o a 2021.https:\/\/googleads.g.doubleclick.net\/pagead\/ads?client=ca-pub-5120449306517911&output=html&h=175&slotname=8756219119&adk=3143688519&adf=1342995970&pi=t.ma~as.8756219119&w=698&abgtt=6&fwrn=4&lmt=1735933110&rafmt=11&format=698×175&url=https%3A%2F%2Fmercadoeconsumo.com.br%2F01%2F12%2F2024%2Fabastecimento%2Fchurrasco-e-escolha-de-33-dos-lares-para-festas-de-fim-de-ano%2F&wgl=1&uach=WyJtYWNPUyIsIjEwLjE0LjYiLCJ4ODYiLCIiLCIxMTYuMC41ODQ1LjE4NyIsbnVsbCwwLG51bGwsIjY0IixbWyJDaHJvbWl1bSIsIjExNi4wLjU4NDUuMTg3Il0sWyJOb3QpQTtCcmFuZCIsIjI0LjAuMC4wIl0sWyJHb29nbGUgQ2hyb21lIiwiMTE2LjAuNTg0NS4xODciXV0sMF0.&dt=1735933114896&bpp=4&bdt=273&idt=187&shv=r20241212&mjsv=m202412090101&ptt=9&saldr=aa&abxe=1&cookie=ID%3D0c168ee293daa1a6%3AT%3D1731872943%3ART%3D1735933075%3AS%3DALNI_MaIHwWessIBs0rtmFaBGubULclebg&gpic=UID%3D00000f97965228b3%3AT%3D1731872943%3ART%3D1735933075%3AS%3DALNI_MbYGaX3SbBpfkqMAjQgUUjk_RdsQQ&eo_id_str=ID%3D0432daa2a1a8ec54%3AT%3D1731872943%3ART%3D1735933075%3AS%3DAA-Afja2TYQ8nJgWp8cNvQbSqdcE&prev_fmts=0x0&nras=1&correlator=4890720680810&frm=20&pv=1&rplot=4&u_tz=-180&u_his=1&u_h=900&u_w=1440&u_ah=830&u_aw=1440&u_cd=24&u_sd=2&dmc=8&adx=112&ady=1178&biw=1164&bih=713&scr_x=0&scr_y=0&eid=31089324%2C31089329%2C31089338%2C95330278%2C95345967%2C95347432&oid=2&pvsid=1114355232671205&tmod=751115072&uas=0&nvt=1&ref=https%3A%2F%2Fmercadoeconsumo.com.br%2Fcategory%2Fabastecimento%2F&fc=1920&brdim=0%2C0%2C0%2C0%2C1440%2C23%2C0%2C0%2C1179%2C713&vis=1&rsz=%7C%7CEebr%7C&abl=CS&pfx=0&fu=128&bc=31&bz=0&psd=W251bGwsbnVsbCxudWxsLDNd&ifi=2&uci=a!2&btvi=1&fsb=1&dtd=951<\/ins><\/p>\n\n\n\n

Entre os consumidores regulares, a frequ\u00eancia m\u00e9dia de preparo \u00e9 de 1,7 vezes por semana. As carnes bovinas s\u00e3o as mais consumidas, presentes em 60% dos churrascos, seguidas por aves e lingui\u00e7as.<\/p>\n\n\n\n

O aumento no consumo est\u00e1 relacionado \u00e0 estabiliza\u00e7\u00e3o dos pre\u00e7os, segundo Raquel Ferreira, diretora comercial da divis\u00e3o Worldpanel da Kantar. \u201cO brasileiro faz hoje, em m\u00e9dia, quatro compras de prote\u00ednas por m\u00eas, uma a mais do que fazia em 2023. A maior concentra\u00e7\u00e3o ainda \u00e9 de aves, bovinos e su\u00ednos, que representam 64% do volume consumido no Pa\u00eds\u201d, afirma Ferreira.<\/p>\n\n\n\n

O Ac\u00e9m \u00e9 o corte bovino mais consumido, com destaque nas regi\u00f5es da Grande S\u00e3o Paulo e Grande Rio de Janeiro. As compras s\u00e3o realizadas principalmente em supermercados, que respondem por 20,7% do volume, com um ticket m\u00e9dio de R$ 50,59. Pequenos varejos concentram 30,2% das vendas, com ticket m\u00e9dio de R$ 51,42, seguidos pelo varejo tradicional, com 21,1% e ticket m\u00e9dio de R$ 43,30. A\u00e7ougues, apesar de representarem apenas 7,7% do volume, registram o maior gasto m\u00e9dio, de R$ 66,85.<\/p>\n\n\n\n

Recentemente, a falta de abastecimento de carnes bovinas<\/a> exp\u00f4s riscos na opera\u00e7\u00e3o de grandes redes varejistas, diante de poss\u00edveis boicotes de frigor\u00edficos. \u201cA ind\u00fastria como um todo precisa estar atenta a essas movimenta\u00e7\u00f5es e definir rapidamente as melhores estrat\u00e9gias para minimizar os impactos em suas marcas ou categorias durante esses per\u00edodos de incerteza\u201d, conclui Ferreira.<\/p>\n\n\n\n

Os dados s\u00e3o do Painel de Uso e Consumo da Kantar<\/a>, que acompanha continuamente os h\u00e1bitos de 11.300 domic\u00edlios em todas as regi\u00f5es e classes sociais, representando cerca de 60 milh\u00f5es de lares no Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"

O consumo de prote\u00ednas de origem animal, especialmente para churrasco, tem crescido no Brasil, segundo an\u00e1lise da divis\u00e3o Worldpanel da Kantar. Atualmente, 29 milh\u00f5es de brasileiros fazem churrasco semanalmente. Al\u00e9m disso, 33% dos lares escolhem esse preparo para as festas de fim de ano, um aumento de 10% em rela\u00e7\u00e3o a 2021.https:\/\/googleads.g.doubleclick.net\/pagead\/ads?client=ca-pub-5120449306517911&output=html&h=175&slotname=8756219119&adk=3143688519&adf=1342995970&pi=t.ma~as.8756219119&w=698&abgtt=6&fwrn=4&lmt=1735933110&rafmt=11&format=698×175&url=https%3A%2F%2Fmercadoeconsumo.com.br%2F01%2F12%2F2024%2Fabastecimento%2Fchurrasco-e-escolha-de-33-dos-lares-para-festas-de-fim-de-ano%2F&wgl=1&uach=WyJtYWNPUyIsIjEwLjE0LjYiLCJ4ODYiLCIiLCIxMTYuMC41ODQ1LjE4NyIsbnVsbCwwLG51bGwsIjY0IixbWyJDaHJvbWl1bSIsIjExNi4wLjU4NDUuMTg3Il0sWyJOb3QpQTtCcmFuZCIsIjI0LjAuMC4wIl0sWyJHb29nbGUgQ2hyb21lIiwiMTE2LjAuNTg0NS4xODciXV0sMF0.&dt=1735933114896&bpp=4&bdt=273&idt=187&shv=r20241212&mjsv=m202412090101&ptt=9&saldr=aa&abxe=1&cookie=ID%3D0c168ee293daa1a6%3AT%3D1731872943%3ART%3D1735933075%3AS%3DALNI_MaIHwWessIBs0rtmFaBGubULclebg&gpic=UID%3D00000f97965228b3%3AT%3D1731872943%3ART%3D1735933075%3AS%3DALNI_MbYGaX3SbBpfkqMAjQgUUjk_RdsQQ&eo_id_str=ID%3D0432daa2a1a8ec54%3AT%3D1731872943%3ART%3D1735933075%3AS%3DAA-Afja2TYQ8nJgWp8cNvQbSqdcE&prev_fmts=0x0&nras=1&correlator=4890720680810&frm=20&pv=1&rplot=4&u_tz=-180&u_his=1&u_h=900&u_w=1440&u_ah=830&u_aw=1440&u_cd=24&u_sd=2&dmc=8&adx=112&ady=1178&biw=1164&bih=713&scr_x=0&scr_y=0&eid=31089324%2C31089329%2C31089338%2C95330278%2C95345967%2C95347432&oid=2&pvsid=1114355232671205&tmod=751115072&uas=0&nvt=1&ref=https%3A%2F%2Fmercadoeconsumo.com.br%2Fcategory%2Fabastecimento%2F&fc=1920&brdim=0%2C0%2C0%2C0%2C1440%2C23%2C0%2C0%2C1179%2C713&vis=1&rsz=%7C%7CEebr%7C&abl=CS&pfx=0&fu=128&bc=31&bz=0&psd=W251bGwsbnVsbCxudWxsLDNd&ifi=2&uci=a!2&btvi=1&fsb=1&dtd=951 Entre os consumidores […]<\/p>\n","protected":false},"author":2,"featured_media":13710,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"pmpro_default_level":""},"categories":[215],"tags":[],"acf":[],"yoast_head":"\nChurrasco \u00e9 escolha de 33% dos lares para festas de fim de ano - Portal de Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mundor.com.br\/blog\/pt-br\/2024\/12\/20\/churrasco-e-escolha-de-33-dos-lares-para-festas-de-fim-de-ano\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Churrasco \u00e9 escolha de 33% dos lares para festas de fim de ano - Portal de Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"O consumo de prote\u00ednas de origem animal, especialmente para churrasco, tem crescido no Brasil, segundo an\u00e1lise da divis\u00e3o Worldpanel da Kantar. 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