{"id":12631,"date":"2024-05-14T22:28:00","date_gmt":"2024-05-15T01:28:00","guid":{"rendered":"https:\/\/mundor.com.br\/blog\/?p=12631"},"modified":"2024-05-13T22:30:56","modified_gmt":"2024-05-14T01:30:56","slug":"ambev-ingressa-na-categoria-spritzer-com-brutal-fruit%ef%bf%bc%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/mundor.com.br\/blog\/pt-br\/2024\/05\/14\/ambev-ingressa-na-categoria-spritzer-com-brutal-fruit%ef%bf%bc%ef%bf%bc\/","title":{"rendered":"Ambev ingressa na categoria spritzer com Brutal Fruit\ufffc\ufffc"},"content":{"rendered":"\n<p>No \u00faltimo s\u00e1bado (27), a\u00a0<a href=\"https:\/\/gkpb.com.br\/162744\/ama-latas-agua-carnaval\/\">Ambev<\/a>\u00a0promoveu um evento para anunciar a chegada de um novo produto no portf\u00f3lio da marca: o<strong><em>\u00a0Brutal Fruit<\/em><\/strong>. A chegada do\u00a0<em>spritzer<\/em>\u00a0\u00e9 a principal aposta da marca em\u00a0<strong><em>Beyond Beer<\/em><\/strong>, divis\u00e3o da companhia focada em marcas al\u00e9m da cerveja, como drinques prontos e n\u00e3o alco\u00f3licos.<\/p>\n\n\n\n<p>Origin\u00e1ria da \u00c1frica do Sul, onde \u00e9 a terceira marca mais valiosa e l\u00edder no segmento de drinques prontos, Brutal Fruit Spritzer vem expandindo globalmente, com destaque para os mercados\u00a0<em>africano<\/em>,\u00a0<em>chin\u00eas<\/em>,\u00a0<em>brit\u00e2nico<\/em>, e agora,\u00a0<em>brasileiro<\/em>.<\/p>\n\n\n\n<p><em>\u201cBeyond Beer \u00e9 uma avenida de crescimento para o neg\u00f3cio, pois representa cada vez mais receita incremental, que vem da diversifica\u00e7\u00e3o do nosso portf\u00f3lio. J\u00e1 para o consumidor, a divis\u00e3o \u00e9 uma vitrine de experi\u00eancias, pois identifica anseios e inova com agilidade, seja criando receitas, seja trazendo marcas de fora e que est\u00e3o conquistando outros mercados. Com a chegada de Brutal Fruit, queremos dar mais um passo e desenvolver a categoria no Brasil\u201d<\/em>, afirma\u00a0<strong><em>Annelise Alves<\/em><\/strong>, diretora da marca na Ambev.<\/p>\n\n\n\n<p>Tend\u00eancia internacional, os spritzers s\u00e3o drinks reconhecidos pela leveza e refresc\u00e2ncia. Originalmente, as receitas s\u00e3o marcadas pela adi\u00e7\u00e3o de \u00e1gua com g\u00e1s no coquete, refor\u00e7ando a outra caracter\u00edstica do drink, que s\u00e3o as borbulhas. Brutal Fruit \u00e9 uma infus\u00e3o alco\u00f3lica com suco de ma\u00e7a e aromas de frutas c\u00edtricas e vermelhas, levemente gaseificada e finalizado com um toque floral.<\/p>\n\n\n\n<p>O p\u00fablico das capitais do Rio de Janeiro, S\u00e3o Paulo e Goi\u00e2nia poder\u00e3o desfrutar fa bebida ap\u00f3s um piloto bem-sucedido em Bras\u00edlia. A escalada para as novas capitais d\u00e1 inicio \u00e0 expans\u00e3o nacional da marca, com a qual Beyond Beer pretende desenvolver a categoria de spritzer. Brutal Fruit segue a linha de lan\u00e7amento da divis\u00e3o no \u00faltimo ano, que inclui&nbsp;<a href=\"https:\/\/gkpb.com.br\/160570\/beats-tropical-carnatal\/\">Beats Tropical<\/a>,&nbsp;<a href=\"https:\/\/gkpb.com.br\/107316\/caipi-beats-caipirinha\/\">Caipi Beats<\/a>,&nbsp;<a href=\"https:\/\/gkpb.com.br\/163648\/mikes-ice-lollapalooza-2024\/\">Mike\u2019s Guaran\u00e1<\/a>&nbsp;e&nbsp;<strong><em>Guaran\u00e1 Antarctica Zero<\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No \u00faltimo s\u00e1bado (27), a\u00a0Ambev\u00a0promoveu um evento para anunciar a chegada de um novo produto no portf\u00f3lio da marca: o\u00a0Brutal Fruit. A chegada do\u00a0spritzer\u00a0\u00e9 a principal aposta da marca em\u00a0Beyond Beer, divis\u00e3o da companhia focada em marcas al\u00e9m da cerveja, como drinques prontos e n\u00e3o alco\u00f3licos. Origin\u00e1ria da \u00c1frica do Sul, onde \u00e9 a terceira [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12632,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"pmpro_default_level":""},"categories":[215],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ambev ingressa na categoria spritzer com Brutal Fruit\ufffc\ufffc - Portal de Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mundor.com.br\/blog\/pt-br\/2024\/05\/14\/ambev-ingressa-na-categoria-spritzer-com-brutal-fruit\ufffc\ufffc\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ambev ingressa na categoria spritzer com Brutal Fruit\ufffc\ufffc - Portal de Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"No \u00faltimo s\u00e1bado (27), a\u00a0Ambev\u00a0promoveu um evento para anunciar a chegada de um novo produto no portf\u00f3lio da marca: o\u00a0Brutal Fruit. 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